The Independent Voice

Corporate Reputation and the Role of the Non-Executive Director

Non-Executive Directors (NEDs), with their ‘independent’ voice within organisations, have a clear role to play in the reputation management landscape – a role that is yet to be fully realised.

New research from the Non-Executive Directors’ Association (NEDA) and Infinite Global has shed a new light on the ‘pivotal’ role that NEDs can and should play in the reputation management of modern, 21st Century organisations.

While there have been loud and frequent calls for reputation management to be given a more prominent role in boardroom discussion, the report found that NEDs believe there is more work to be done and calls for industry action to further embed reputation management in the boardroom agenda.